Rebuild Strength. Restore Energy. Reclaim Your Prime.
Built for men & women over 40 & 50 through personalised training, lifestyle coaching & performance nutrition.
Why Prime40Fit® & Prime50Fit®?
At 40 & beyond, your body changes, your training should too.
That’s where the Prime40Fit® & Prime50Fit® approach sets a new standard — combining intelligent training, lifestyle habits & performance nutrition for your next chapter.
We focus on what actually matters:
Strength that lasts
Movement that feels right
Energy that carries through your day
Targeted training, joint-friendly programming, mobility work & proper recovery.
Simplify fitness & make it sustainable.
Build real strength. Restore energy. Move with confidence.
Age well. Stay strong. Live at your best. This is your PRIME.
Introducing P50N® Performance Nutrition
P50N® is the performance nutrition extension of the Prime50Fit® philosophy.
Strength, recovery & nutrition work together. P50N® is designed to support your training journey with premium performance products developed for those who refuse to slow down.
From essential nutrition support to future performance products, P50N® helps you fuel your prime years.
Built for Strength, Energy, and Longevity After 40 & 50
Prime40Fit® & Prime50Fit® deliver structured, results-driven training designed specifically for adults over 40 and 50.
Our approach combines intelligent strength training, mobility, recovery & lifestyle strategies to help you build lasting strength, improve movement, increase energy & support long-term performance.
As part of the PrimeFit® brand family, P50N® Performance Nutrition complements your training journey by supporting the foundations of strength, recovery & performance.
Together, Prime40Fit®, Prime50Fit® & P50N® provide a complete approach to helping you feel stronger, move better & live at your best.
Whether you're starting fresh or looking to take your training to the next level, we provide a clear path forward — with personalised coaching, structured programs & a sustainable approach built for your prime years.
Personal Coaching
Tailored training built around you.
Prime40Fit® and Prime50Fit® personal coaching is designed for adults over 40 and 50 who want structured, effective training without guesswork.
Every program is customised around your goals, current fitness level and lifestyle — helping you build real strength, improve energy, move better and stay consistent.
With expert guidance, ongoing support and a clear plan, you'll train with confidence and create sustainable results that support your strongest years ahead.
🍎 Nutrition & Wellness
Simple, sustainable nutrition that works for real life.
Nutrition plays a vital role in strength, energy, recovery and long-term performance.
Prime40Fit® and Prime50Fit® focus on practical nutrition strategies designed to support your goals — without extreme diets, unnecessary restrictions or complicated rules.
You’ll learn how to fuel your body properly, improve recovery and build sustainable habits that fit your lifestyle, making results easier to maintain.
As part of the PrimeFit® brand family, P50N® Performance Nutrition supports your training journey with premium nutrition solutions designed to complement an active, healthy lifestyle.
This is about consistency, balance and feeling your best every day.
Recovery & Injury Prevention
Train smarter. Stay pain-free. Keep progressing.
As we get older, training needs to evolve. Our approach focuses on protecting your body while improving movement, mobility and performance so you can train consistently with confidence.
Through joint-friendly training, mobility work and structured recovery strategies, we help support better movement, reduce unnecessary setbacks and keep you progressing towards your goals.
This is about staying strong, moving well and building a sustainable approach to fitness that supports your best years ahead.
Strength & Performance Training
Build real strength. Improve how your body performs.
Prime40Fit® and Prime50Fit® strength training is designed to help adults over 40 and 50 build lean muscle, improve functional strength and enhance overall physical capability.
Through structured programming, progressive overload and proper technique, you’ll train with purpose — building strength in a way that supports your body, your lifestyle and your long-term goals.
This is about becoming stronger, moving better and performing at your best — both inside and outside the gym.
🌐 Online Coaching & Support
Train anywhere. Stay connected. Keep progressing.
Prime40Fit® and Prime50Fit® online coaching provides structured training, expert guidance and ongoing support — wherever you are.
Follow your personalised program, track your progress and stay accountable with coaching designed to help you remain consistent, build strength and continue moving towards your goals.
Whether training at home, in the gym or while travelling, you’ll have the structure and support needed to keep progressing through every stage of your fitness journey.
Lifestyle & Longevity Coaching
Build a stronger body — and a better lifestyle to support it.
Prime40Fit® and Prime50Fit® go beyond training to help you build sustainable habits, daily routines and structure that support long-term strength, energy and overall wellbeing.
Through smarter movement, recovery, nutrition and mindset, we help you create a lifestyle that supports consistent progress — not short-term results.
This is about living stronger, staying active and performing at your best throughout your 40s, 50s and beyond.
Meet Your Coach
George Askitis - Founder of Prime40Fit® & Prime50Fit® Certified Personal Trainer RTO: 32107 | ABN: 50 166 591 740
With over 30 years of experience in health, fitness, leadership & personal development, I understand what it takes to stay strong, energised & focused through every stage of life.
As the founder of Prime40Fit® & Prime50Fit®, my mission is to help men & women over 40 - 50 build strength, improve confidence & create a sustainable approach to fitness that fits real life.
As a Certified Personal Trainer (Cert III & IV in Fitness), fully registered and insured, I deliver safe, structured & effective coaching built around your goals, lifestyle & individual needs.
My approach combines practical experience with proven training principles, focusing on strength, movement, recovery & long-term results.
How I Work With You
✔ Personalised programs designed around your lifestyle, goals & commitments.
✔ Strength-focused training to build muscle, improve fitness & support long-term performance.
✔ Flexible training options including home, outdoor, gym & online coaching
✔ Practical strategies covering training, recovery, nutrition & consistency.
The PrimeFit® Approach
Prime40Fit® & Prime50Fit® are built around a simple philosophy: train smarter, build strength & create habits that support a healthier, more capable future.
Supporting this approach is P50N® Performance Nutrition, designed to complement your training journey with premium nutrition solutions.
My Mission
To help men & women over 40 build strength, restore confidence & reclaim their vitality — so they can live stronger, healthier & more capable lives.
Plans & Packages
One-on-One Coaching
Personalised training sessions tailored to your goals, fitness level and lifestyle.
Starting from just $59 per session
Monthly Coaching Packages
Ongoing support, accountability & structured programming to help create lasting progress.
Starting from just $149 per month
Online Training & Support
Train from anywhere with expert guidance, structured programs & ongoing support.
✔ Tailored to your goals ✔ No lock-in contracts ✔ In-person (Gold Coast) or online
Contact George today to find the coaching option that best fits your goals.
Prime40Fit® & Prime50Fit® Fitness for Life After 40 & 50
Build strength, restore energy & regain confidence with personalised coaching designed for your stage of life.
Prime40Fit® - Prime50Fit® provide structured fitness solutions for adults over 40 & 50 who want to build strength, improve movement & create a sustainable approach to health & performance.
Together, these connected brands deliver intelligent training, lifestyle coaching & long-term strategies to help you stay strong, active & capable through every stage of life.
The Challenge After 40 & 50
As we age, fitness needs to evolve.
Common challenges include:
✔ Changes in metabolism ✔ Muscle loss & reduced strength ✔ Mobility & joint concerns ✔ Reduced energy & recovery.
Our Solution
A smarter approach built around:
✔ Progressive strength training ✔ Mobility & movement ✔ Recovery strategies ✔ Sustainable lifestyle habits
The result: Build momentum — not just muscle.
Create a stronger, healthier & more capable version of yourself.
Why More Adults Over 40 & 50 Choose Prime40Fit® - Prime50Fit®
Personalised Coaching
Tailored programs built around your goals, fitness level & lifestyle, with expert guidance every step of the way.
Flexible Training Options
Training solutions designed to fit your schedule & make consistency achievable.
Complete Training Experience
Structured workouts, effective programming & professional coaching focused on real-world results.
Why Choose Prime40Fit® & Prime50Fit®?
Built for Adults Over 40 & 50
Programs focused on strength, mobility, recovery & long-term health.
A Sustainable Approach
Training, nutrition & lifestyle strategies designed for real life—not short-term fixes.
Experience & Guidance
Practical coaching built around proven principles to help you build strength, improve energy & stay consistent.
The PrimeFit® Brand Family
Prime40Fit® - Prime50Fit® are built around the belief that your strongest years can still be ahead.
Supporting this approach is P50N® Performance Nutrition, designed to complement your training, recovery & active lifestyle.
Real Results. Real People.
We’ve helped clients over 40 and 50 build strength, improve energy, and regain confidence.
Here’s what they have to say about their experience with Prime40Fit® and Prime50Fit®. ⭐⭐⭐⭐⭐
Join the growing community of clients building strength, energy, and confidence with Prime40Fit®.
Start Your Fitness Journey Take the first step towards a stronger, healthier you.
Address
Gold Coast QLD, Australia
Phone
+61 0422 998 344Operating Hours
🕒 Operating Hours
Monday – Sunday: 9:00 AM – 6:00 PM
Open - Public Holidays
Prime40Fit® - Prime50Fit®
Prime40Fit® & Prime50Fit® Terms & Conditions & Fitness Disclaimer
Effective Date: 25 August 2025
Introduction
Welcome to Prime40Fit® & Prime50Fit®.
These Terms & Conditions outline the terms of use for our website, fitness coaching services, online programs, and related services provided under the Prime40Fit®, Prime50Fit® and P50N® Performance Nutrition brands.
By accessing our website or participating in our services, you agree to these Terms & Conditions.
1. Fitness Services
Prime40Fit® & Prime50Fit® provide fitness coaching, training programs, lifestyle guidance and related services designed to support individuals in improving strength, movement, fitness and overall wellbeing.
Our programs are personalised based on individual goals, experience, abilities and circumstances.
Results will vary between individuals depending on factors including consistency, effort, nutrition, lifestyle, health history and personal commitment.
2. Health & Fitness Disclaimer
Before beginning any exercise program, you should consider your current health status and seek appropriate medical advice where necessary.
You acknowledge that:
Exercise involves inherent risks, including injury or physical discomfort.
You are responsible for informing your coach of any relevant injuries, medical conditions or limitations.
Training programs should be performed safely and according to your individual abilities.
Prime40Fit® & Prime50Fit® do not provide medical advice, diagnosis or treatment.
If you experience pain, dizziness, unusual symptoms or discomfort during exercise, you should stop and seek appropriate professional advice.
3. Personal Responsibility
You are responsible for:
Following training instructions safely
Using appropriate equipment and environments
Providing accurate information about your health, fitness level and goals
Maintaining appropriate nutrition, hydration and recovery habits
Prime40Fit® & Prime50Fit® provide guidance, education and support but cannot guarantee specific fitness outcomes.
4. Coaching Programs & Online Services
Online coaching services provide personalised programs, guidance and support.
You acknowledge that:
Online coaching requires personal commitment and accountability.
Communication and progress tracking depend on accurate information being provided.
Program adjustments may be recommended based on progress and feedback.
5. Nutrition Guidance & P50N® Performance Nutrition
Nutrition guidance provided by Prime40Fit® & Prime50Fit® is intended for general education and lifestyle support.
P50N® Performance Nutrition products are designed to complement an active lifestyle and training approach.
Products are not intended to diagnose, treat, cure or prevent medical conditions.
Always consider your individual dietary requirements and consult a qualified health professional where appropriate.
6. Payments & Services
Fees, packages and payment terms will be communicated before services commence.
Prices may change from time to time, with existing commitments honoured according to agreed terms.
7. Cancellations & Rescheduling
Clients are encouraged to provide reasonable notice when cancelling or rescheduling sessions.
Specific cancellation policies may apply depending on the service or package selected.
8. Website Content
The information provided on this website is for general fitness and lifestyle purposes only.
While we aim to provide accurate and helpful information, we do not guarantee that all content will apply to every individual situation.
9. Intellectual Property
All website content, branding, logos, training materials and related intellectual property associated with Prime40Fit®, Prime50Fit® and P50N® are owned by or licensed to the business.
Content may not be copied, reproduced or distributed without permission.
10. Changes to These Terms
We may update these Terms & Conditions from time to time.
Updated versions will be published on this website with the revised effective date.
Contact Us
For questions regarding these Terms & Conditions:
Email: prime40fit@gmail.com
Phone: +61 0422 998 344